From emergency solutions for embarrassed restaurant guests to door openers for aviation lounges, fully booked luxury hotels and the most discerning restaurants. As a direct status marker, however, the black credit card of the new age is nothing to cheer for.
Humiliated dinner guest is rescued by wife
1949, New York. Three successful men dine at the Major’s Lavin Grill restaurant in the shadow of the Empire State Building where they work. As the note dips down on the table, one of them, the businessman Mark McPamara, discovers to his dismay that he forgot the cash at home.
After being rescued from the humiliating squabble of his wife, he vowed never to run into the same situation again. When Mark visited the restaurant the following year, he completely sonicas handed out a signed card to the amazed waiter. As the world’s first credit card, Diner’s Club had seen the light of day.
Color by social status
They began as cardboard tests with matte color and high breakage factor, and during the 60s took the step over to plastic cards in gray colors. Over the decades, credit cards grew in popularity, prompting both issuers and more well-ordered holders to seek to differ from the crowd. The Gold Card was born, and became an established dividing line between “ordinary people” and the wealthy.
But that was it. Today, when every two small spenders can put the gloves on a credit card in gilded plastic, it is up to the elite to mark. First it became platinum. Now it should be black – perhaps with plum colored species – and preferably embossed in an exciting material such as titanium, steel or palladium.
Compare and find the best credit card for you!
Basic color theory associates the black with power, strength and authority. Perhaps also with less pleasant phenomena, such as death and sorrow, but still it is a color that gives the impression of being the ultimate better than anyone else. The end. A strong bloodline is now linked between the issuer and the spenders. Read and Learn:
The SaversHigh card is not something you get
You deserve it. Ideally by being very rich and getting rid of one of American Express’s less exclusive cards for around two million in a year. If you are lucky, you will then be involved in a mythical invitation process that will directly require you for an additional USD 40,000.
In order to get (and keep) a black credit card, you have to spend money. A lot of money. American Express has its Savers High, Mastercard and Visa has Black and Infinite. Two common benefits are concierge services and free entry into luxury air lounges – something that most people can forgo.
Instead, it may be worth focusing on the cheaper alternatives, which offer sensible benefits in the form of insurance, discounts and interest-free credits. More niche cards have free air miles or deductions on gasoline purchases – while others are linked to specific food chains for a cheaper food day.
Gadgets are passé as status symbols – thanks for that
Fifteen years ago, it was perhaps respectful to wave their gold card at the bar – but how do the exclusive credit cards stand as status markers today? If we look at the Manpower survey Work Life, we get a clear answer to the question: Showing their gadgets is out. Living life is inside. Namely, in the top ten of the status list are things like “having experienced a lot” and “being raised”. At the bottom we find the gadgets.